“I hereby pledge to shift at least 10% more of my purchases to local retailers and restaurants.”

I understand that if Milwaukeeans shift an additional 10% of our year-around shopping and dining from national chains to local businesses, we would create $311 million in new economic activity in our local economy every year. That is because independent retailers re-spend two to three times more of each sales dollar locally than their chain competitors, resulting in more jobs and community benefits.

*Both name and email address are required to take pledge. We will post your name (first name, last initial) on our list of those who have pledged. You have the option to be added to our Living Local email newsletter list, which shares events, offers and news from the Local First movement and our members and is sent a couple of times a month. 10% shift figure based on a Civic Economics study.

Tips For Your Shopping

  • Search our Directory. Every business listed in our directory is a truly local, independent business.
  • Look for the Local First Milwaukee logo on the doors of businesses you frequent. If your favorite local business doesn’t have one, tell them about us!
  • Tell your friends and family that you are pledging to shop local and ask them to join you.
  • Share your Shop Local stories on our Facebook page.


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