For every $1 you spend at a locally owned business, more than 68¢, versus 43¢ spent at a national chain, remains in Milwaukee. Locally owned businesses maintain Milwaukee's unmistakable style. When you're in Milwaukee, you know it!

Our Stories

At the heart of every locally owned business is a story. We asked a few Local First Milwaukee members to share some insight as to what makes their business tick and why being local is so important to them. You'll see a new business answer the same set of questions here every week. We hope you enjoy, and learn something new about your city and its local businesses! 

Welcome Local First member Coast In Bikes
What is my business all about in five words: Coast In Bikes is a Bike Shop that invests in people and their lifestyle choices.
What is the most rewarding thing about being an independent, local business? Being able to provide bicycle services to a variety of people who come to our store and invest not only in our future but Milwaukee's future.
Name one thing about your business that would surprise our community: Cargo Bikes and a coffee shop!
Is there any news about your business that you'd like to share? We just recently opened on 2nd Street at 2nd & Pierce Street in December from 5th Street in Walkers Point. We have expanded our store and are opening a coffee shop in our back room.
What does "Local" mean to you? Keeping our money in the community and hiring people from Milwaukee. Getting our supplies for the coffee shop and bike shop from Milwaukee as much as possible, second from Wisconsin and third from the United States. Outside of that working with local shops to provide services we need a business. Being local is investing means investing in our Milwaukee community.
I'm visiting Milwaukee for the first time; what is ONE thing I shouldn't miss? The Lake Park bike/walk paths by the Lakefront. Fun to ride or walk and enjoy our spacious lakefront.

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